If you want to succeed in today’s marketplace, having a digital marketing strategy is essential, but what exactly does that mean? In short, you need to develop a game plan to create a flawless online presence for your brand. Not only does your digital marketing strategy have to outline all of your content plans and marketing efforts, but it should also profile your target audience and establish a plan for tracking results as well.
Let’s take a closer look at what a digital marketing strategy really looks like.
Key Components of a Digital Marketing Strategy
When you first start to put your digital marketing strategy together, there are several key components that you will need to think about.
- What is it that is going to make you stand out above your competitors online?
- What steps are you going to take to convert online traffic into sales?
- Who is your target audience, and where are they spending their time while online?
- How are you going to measure the success of your digital marketing strategy?
Many business owners overlook one or more of these aspects, and it can be the difference between success or failure online.
Building on Strong Digital Foundations
One of the first steps when creating your digital marketing strategy is to evaluate your current digital foundations. This will help to make sure that you have a strong base to build on. Start by auditing your website. Is it an accurate representation of your brand? Is it up to date and populated with high-quality educational content that your target audience will engage with? It is also important to look at your SEO, social media channels, and other online tools. If you have not already, you will also want to claim your Google My Business page and make sure it accurately represents your brand with the correct contact information and hours of operation. These are all contributing factors that will help your brand to rank in search engines even before you start to create a formal digital marketing strategy. This is going to form the backbone of your online presence.
Measuring the Return on Your Investment
One of the biggest mistakes businesses make when starting out with any type of internet marketing is a failure to measure their results. In many cases, it is likely that they just don’t know what to look for. However, if you are not tracking your performance, there is no way to say for sure which aspects of your marketing campaigns can be considered a success. You will, at the very least, want to track conversions, but information such as website visits, social media reach, and other insights can also be of value.
To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®