Being in the online industry for over 12 years has truly been a “ride”! If you’re in it for the love of the game, or as I like to say “for the love of online” then it becomes the ultimate ride!
The ever-evolving user trends dictate and proclaimeth exactly how the online portals and social should serve them. The users demand video then video becomes the main focal point to support. Isn’t this how it should be though? Serve up what the people want! And apparently, they want video! So, if you are not using video marketing as part of your current online strategy – it’s time to start!
Let’s Look at some of the biggest video marketing trends you need to pay attention to in 2019.
1 – Social Video Content
One of the most exciting aspects of video marketing right now is social video. Once upon a time, video marketing was the domain of big-name brands with fat marketing budgets. However, thanks to social video businesses of any size can access this highly engaging marketing platform. With the growing rise of Instagram Stories, Facebook Watch and other social media platforms it is possible for anyone to have their message playing right there in the newsfeeds of their target audience. Video content is prioritized by most social networks and is also the most engaging type of content you can publish.
Fun Fact! 1200% more shares are generated by social videos than by text and static images combined! (Source: Social Media Today)
2 – It’s All About Authenticity
One of the biggest reasons why video marketing is so successful is that it allows brands to present an authentic message to their audiences. A completely polished video with professional production values is less important than an authentic end product. The reason for this is that it has become more difficult for brands to earn the trust of online consumers. Shooting authentic, less produced content via phones can help to give brands personality and credibility. The unedited, raw format of Facebook Live or Instagram TV lets customers feel a more genuine connection to brands.
3 – Social Media is Overtaking the Web Page
According to a recent study, 32% of consumers will look up a brand on social media before they even look for an official website. One reason for this could be that a homepage is more likely to be out of date. Social media has all of the latest information regarding new products, sales and special offers! Video is a great way to share this information and social media is the best way to get the message out there!
4 – Video is Used for Communication
Around 100 million hours of video content is watched every single day on Facebook. Year on year, the amount of video consumers are watching continues to grow. With this in mind, brands are using video as one of their main lines of communication with consumers. It is a great way to share important, educational or entertaining content. Video marketing can be used to answer frequently asked questions or to announce new products. Don’t forget to end on a compelling Call to Action.
To Your Best Online!–
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®