There are currently more than 1.5 million websites online! In a matter of clicks, anyone can create a website and start marketing a product on the internet. The question is – how is your brand going to stand out from the crowd! Since websites are so accessible these days, it takes little to no skill to put one online. This has resulted in a sea of what we like to call digital clutter! It is important to us that our clients are not lost in that clutter, and we can ensure that by making sure they have custom web design, engaging content, and excellent branding to support their internet marketing efforts.
Let’s take a look at some of the things you can do to help your brand rise to the top of the digital clutter and get noticed!
Say No to Cookie-Cutter Websites
One of the things we are passionate about at Bluedress Internet Marketing is making sure our clients have a beautiful custom website that expresses who they are and what their brand stands for. We have seen way too many people fall down the rabbit hole of cookie-cutter websites either by using DIY site creators like Wix or Weebly or by using cheap web designers who use the same templates on every website. We believe you deserve better! Every website we design has custom elements that make it unique to you.
Learn What Your Consumers Want
A big rule in internet marketing is knowing your target audience on an intimate level. You must know who they are and what they want. You can have the most beautiful website in the world, but if you populate it with low-quality content, then nobody will make a return visit. You need to position yourself as an expert in your field by offering valuable and engaging content to your audience. Find out what problems they are experiencing and solve it for them in a blog post, video tutorial, or podcast! If you continue to offer engaging and informative content to your target audience, they will keep coming back, and they will share that content with friends.
Be Technical, Functional & Emotional
There are three vital elements to your brand when it comes to internet marketing. The first one to consider is the technical benefits you have to offer your consumers. Think about the features and attributes of your product or service. You will want to make these clear on your website and other online platforms. Next, you need to consider the functional benefits. What is it that you have to offer consumers? Are you going to save them time? Will your product solve a problem for them? In short, what is it you are going to do to make their lives better? Finally, and maybe even most importantly, is emotional benefits. This is something many brands overlook, but if you can build an emotional connection with your consumers, you will have long term relationships with them. How do you make your consumers feel?
To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®