With over 800 million monthly users, Instagram is becoming an increasingly important part of social media marketing. Considering that engagement levels on the platform are unprecedented, it should come as no surprise that 80% of Instagram users are following business accounts on the platform. Isn’t it time you took steps to make the most of this opportunity by increasing your followers and getting more engagement?
1 – Start by Posting Consistently Every Single Day
One of the keys to increasing Instagram followers is posting consistently. In fact, studies show that the more an account posts, the more likes, and followers it will gather. Profiles who post at least once every day. Statistics show that when an account moves from posting once a week to once a day, it could potentially double follower growth rate. Take this into account when planning your social media marketing strategy and content calendar.
2 – Use Videos, Instagram Stories and Live Video
Most people think of Instagram primarily as a photo-sharing website, but it is also a great place to share video content. Not only can video be posted as usual, but there is also the opportunity to share Instagram stories and Live videos. It is well known that regarding social media marketing, video content gets substantially more engagement, so it makes sense to make use of it wherever possible.
3 – Make Good Use of Appropriate Hashtags
Hashtags are a pretty big deal on Instagram and making use of the right hashtags and location tags is an important part of any social media marketing plan. Studies indicated that Instagram posts using both a location tag and a selection of hashtags get higher than average engagement.
4 – Share User-Generated Content
One thing that Instagram lends itself well to is the sharing of user-generated content. This can be a great advantage when planning a social media marketing strategy. Brands can essentially just ‘cherry pick’ the best user content and share it on Instagram with credit to the user. This not only helps to boost the pool of content available to use but offers another way to encourage engagement with the community. Studies show that user-generated content increases the chance of an Instagram follower being converted into a customer.
5 – Make Use of Analytics
As with all areas of social media marketing and indeed online marketing in general, it is important to use the analytics provided. Study this data to determine which posts followers engage with the most and use this information to shape the type of content shared on the account. If a particular photo is liked by a high volume of users who are not followers, continuing to post similar content may encourage them to hit that follow button.
To Your Best Online!
Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.