The world of online is a highly competitive one. There are almost 2 billion websites currently online at the moment, so taking the necessary steps to stand out from the sea of digital clutter that makes up the internet can be crucial to the success of your internet marketing strategy. It is not enough that you have a great product, a refined ad targeting process, and engaging content. If you truly want to rise above your competition, then you also need to provide your website visitors with an exceptional user experience!
The good news is, there are several tools available that you can implement as part of your internet marketing strategy that will help you to see your site via a customer’s eyes. This will help to highlight any potential stumbling points that will make their user experience less than perfect, allowing you to take steps to remove them!
Step 1 – Measure Your Website’s Performance
Rule number one when it comes to your internet marketing strategy is that you have to pay attention to your insights and analytics! You must be measuring how well your website is performing by tracking important metrics. For example, are you using Google Search Console to track how often your website is appearing in search results and how often people click through to it? If not – then you should be adding this report to your internet marketing strategy immediately. These are valuable insights that will give you an in-depth look at how your search traffic changes over time and why.
You will also want to look closely at how mobile-friendly your website is. It needs to be easily accessible on mobile devices, and it needs to load quickly. You can test how mobile-friendly your site is with the help of Google’s Mobile-Friendly Test tool. With 53% of internet users abandoning mobile sites that take over 3 seconds to load, this is not a step you can afford to ignore!
Step 2 – Create a User-Friendly Design
It isn’t all about the performance; of course, you also need a website that looks great. However, you do not want to fall into the trap of designing a website that looks beautiful but is too difficult for users to navigate or which doesn’t work on their device. As part of a successful internet marketing strategy, you must design your site with user experience at the forefront of your mind. Several development frameworks can help you out.
- AMP – AMP stands for Accelerated Mobile Pages, and it is a framework that helps you to create a website that will perform consistently on all devices.
- Responsive Web Design – The basis of this is using HTML and CSS to automatically resize elements of your website to make it look great on all devices, including desktops and a variety of mobile devices.
- Progressive Web Apps – This will help you to install an app-like user experience on both desktop and mobile websites. These are specifically designed to deliver fast and reliable experiences on any browser.
Step 3 – It’s All About Mobile
We’ve already covered it more than once, but the importance of a mobile-friendly website cannot be overstated. It needs to be at the forefront of any internet marketing strategy. Most users access the internet of a mobile device these days, so it will be the mobile content that informs Google indexing and ranking. It is important to utilize mobile-first indexing on your website fully.
To Your Best Online!
Ingrid Maddox, Internet Marketing Consultant. bluedress INTERNET MARKETING, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.