


Q: What are some of the most effective social strategies you’ve seen to encourage long-term engagement with a brand? A: This is a fantastic question and one I often get…

Working in Internet Strategy Consulting, we know how important it is to factor in the growth of your social media presence in your online marketing plan. Now, more than ever, your social…

Do you remember when the internet first broke out? Some called it the “information superhighway“, what a name. Early-stage internet was dial-up and ran through your landline, took forever, and you paid by…

Instagram is one social media platform that has immense potential as part of a powerful online marketing plan. However, it can only be valuable if when taking advantage of engagement…

Anyone who has ever marketed a business online knows that social media marketing is a huge element of establishing a strong online presence. Some might even say that having great social media…

With over 800 million monthly users, Instagram is becoming an increasingly important part of social media marketing. Considering that engagement levels on the platform are unprecedented, it should come as…


For a long time, social media marketers have been hung up on how many likes or followers they can gather on each platform. However, the metric that we really need…

One of the most important aspects of a successful social media marketing campaign is creating engaging graphic elements to accompany your content. Human beings are naturally visual learners, and your…

There are currently more than 1.5 million websites online! In a matter of clicks, anyone can create a website and start marketing a product on the internet. The question is…