From Keywords to Topics: The Shift in Search

Search engine algorithms are continually changing. Nowhere is this better represented than by Google, the search engine leader. Whereas only a few years ago spamming a lot of text in a white…

The Secret to Increasing Social Media Engagement

For a long time, social media marketers have been hung up on how many likes or followers they can gather on each platform. However, the metric that we really need…

Standing Out Among Digital Clutter

There are currently more than 1.5 million websites online! In a matter of clicks, anyone can create a website and start marketing a product on the internet. The question is…

SEO Tactics It Is Time to Let Go!

Search Engine Optimization is a fluid concept. What worked a few years, or even a few months ago may no longer be worth pursuing. Because of this, your internet marketing strategy is…

Questions to Ask When Hiring a SEO Consultant

Every business owner knows that getting their business noticed online is essential in today’s internet driven society. Search Engine Optimization – or SEO – is a crucial part of making…