A company may have a strong mission with core values defining their vision and they also might have a strong #ContentMarketing strategy planned and in place, but how well they…
Do you remember when the internet first broke out? Some called it the “information superhighway“, what a name. Early-stage internet was dial-up and ran through your landline, took forever, and you paid by…
It’s likely that you have already heard how important video marketing is for internet strategy. Every brand needs to be incorporating it into their marketing plan. Video content performs better than any…
With the world of online becoming over saturated and misunderstood I find often times people and entities are publishing content just because “something must be published!”. Writing content just for…
Anyone who has a social media account is aware of the plethora of giveaways that pop up on an almost daily basis. With so many giveaways making their way onto…
Social media can be an extremely valuable tool when it comes to marketing your business on the internet. It is essential to have great content to share on all the…
If you were to be a fly on the wall in any Marketing and IT team meeting, you would most likely hear the term “UX design” as a favorite topic…
As a business, your marketing efforts will shift depending on the audience that you are targeting. Developing an effective strategy takes relevant data regarding the makeup and behaviors of your audience. There’s…
Online marketing is heavily focused on social media currently. While there is still a lot of value to older online marketing tactics, such as landing page optimization, banner ads, and Google ad words,…
We all like to think that we are pretty well in control of our decision making. However, we are all unavoidably plagued by our cognitive biases. In general terms, you would…