Standing Out Among Digital Clutter

There are currently more than 1.5 million websites online! In a matter of clicks, anyone can create a website and start marketing a product on the internet. The question is…

What Does a Digital Marketing Strategy Really Look Like?

If you want to succeed in today’s marketplace, having a digital marketing strategy is essential, but what exactly does that mean? In short, you need to develop a game plan to create…

Internet Safety & Media Literacy for Kids

One of the greatest things about technology is the way it is enhancing the lives of our children both in and out of the classroom. As we get ready for…

The Three Types of Internet Users Who Shape Conversion Rates

When you think about ways to improve your conversion rates, your attention is likely focused on the website visitors who leave your website without making a purchase or joining your…

What You Need to Know About Video Marketing

It’s likely that you have already heard how important video marketing is for internet strategy. Every brand needs to be incorporating it into their marketing plan. Video content performs better than any…

Facebook Replacing Relevance with 3 New Metrics

Facebook have announced that as of April 30, 2019 they will be ending relevance scores on the platform and shuttering 6 other metrics. These are set to be replaced by 3 new…

Let’s Talk About Being Authentic Online!

What does it mean to create authentic online marketing? So often I see people, brands, and companies with “lost identities” online. They just blend in with the masses. Trying like crazy…

Newsjacking: The What and The Why

So, we all know that content is crucial to achieving internet optimization. The right content, presented in the right medium, on the right platform are all crucial elements to your online marketing…