Are You Making the Most of Your LinkedIn Profile?

With over 610 million users and membership continually growing, LinkedIn is the world’s largest business-oriented social media site. However, it is one that is often overlooked when it comes to social…

Are You Ready for the Planned Changes to Facebook Messenger?

At this year’s F8 Conference, the main focus seemed to be on upcoming improvements planned for Facebook messenger. Many of these features have a marketing focus making them essential to your online…

Facebook Imposes New Limits on Groups & Pages

Facebook has a huge role to play in social media marketing, so it is essential that marketers stay on top of changes to the platform. The algorithms are constantly shifting, but…

Facebook Replacing Relevance with 3 New Metrics

Facebook have announced that as of April 30, 2019 they will be ending relevance scores on the platform and shuttering 6 other metrics. These are set to be replaced by 3 new…

Getting More Engagement on Facebook Videos

Did you know that around 8 billion videos are watched via Facebook every single day? Video content is becoming an increasingly important part of your saturated internet presence. It plays a…

7 Marketing Principles for Facebook

There are currently 1.79 billion monthly active users on Facebook. That’s a huge chunk of the global population, and at present Facebook’s reach doesn’t seem to be slowing. If you are one…

AI: What’s Next for Facebook

Facebook has been the leading platform for social media marketing for years. However, remaining just a social media platform is not Facebook’s only goal. Their future projections include further development in three key technological…