From Keywords to Topics: The Shift in Search

Search engine algorithms are continually changing. Nowhere is this better represented than by Google, the search engine leader. Whereas only a few years ago spamming a lot of text in a white…

Making Video Marketing More Searchable

The internet is a sea of information, and Google Search is an essential tool in navigating it. Whether they are looking for visual, text-based, or even audio information, Google Search…

Are You Making the Most of Your LinkedIn Profile?

With over 610 million users and membership continually growing, LinkedIn is the world’s largest business-oriented social media site. However, it is one that is often overlooked when it comes to social…

Truth & Transparency in Internet Marketing

The internet has become a sea of digital clutter. It is harder now than ever before to stand out and get your message heard. The key to a successful internet marketing strategy…

SEO Tactics It Is Time to Let Go!

Search Engine Optimization is a fluid concept. What worked a few years, or even a few months ago may no longer be worth pursuing. Because of this, your internet marketing strategy is…

Questions to Ask When Hiring a SEO Consultant

Every business owner knows that getting their business noticed online is essential in today’s internet driven society. Search Engine Optimization – or SEO – is a crucial part of making…