Making Video Marketing More Searchable

The internet is a sea of information, and Google Search is an essential tool in navigating it. Whether they are looking for visual, text-based, or even audio information, Google Search…

Are You Ready for the Planned Changes to Facebook Messenger?

At this year’s F8 Conference, the main focus seemed to be on upcoming improvements planned for Facebook messenger. Many of these features have a marketing focus making them essential to your online…

The Three Types of Internet Users Who Shape Conversion Rates

When you think about ways to improve your conversion rates, your attention is likely focused on the website visitors who leave your website without making a purchase or joining your…

Is Your Internet Marketing Strategy Data Driven?

If there is one thing that holds true in internet marketing no matter how much it evolves it is that a brand’s audience is king! After all, you can have the best…

What You Need to Know About Video Marketing

It’s likely that you have already heard how important video marketing is for internet strategy. Every brand needs to be incorporating it into their marketing plan. Video content performs better than any…

Facebook Replacing Relevance with 3 New Metrics

Facebook have announced that as of April 30, 2019 they will be ending relevance scores on the platform and shuttering 6 other metrics. These are set to be replaced by 3 new…

Newsjacking: The What and The Why

So, we all know that content is crucial to achieving internet optimization. The right content, presented in the right medium, on the right platform are all crucial elements to your online marketing…

5 Proven Strategies of Content Marketing

Internet marketing in any form involves a strategic content marketing plan. When you are able to effectively engage with your audience you can build a foundation for a lasting relationship, and then…