The Secret to Increasing Social Media Engagement

For a long time, social media marketers have been hung up on how many likes or followers they can gather on each platform. However, the metric that we really need…

Making Video Marketing More Searchable

The internet is a sea of information, and Google Search is an essential tool in navigating it. Whether they are looking for visual, text-based, or even audio information, Google Search…

Living an Internet Connected Lifestyle

For some time now, internet marketing consultants and the like have been talking about how we are living in a digital age. That statement has probably never been more accurate…

Facebook Imposes New Limits on Groups & Pages

Facebook has a huge role to play in social media marketing, so it is essential that marketers stay on top of changes to the platform. The algorithms are constantly shifting, but…

Search Journeys: A New Approach to Google Search

No matter what type of product or service a consumer is looking for, they will usually start in the same place – a Google search. That is why such a…

Facebook Replacing Relevance with 3 New Metrics

Facebook have announced that as of April 30, 2019 they will be ending relevance scores on the platform and shuttering 6 other metrics. These are set to be replaced by 3 new…

Have You Optimized Your Blog for Pinterest Shares?

Pinterest is one social media platform that some internet marketers are not using to its full potential. Even if you are not actively pinning your blog posts, you could be…

Facebook Remarketing Techniques That Really Work

Does your internet strategy include remarketing? If not, then you could be missing out on potential sales from previous website visitors. With the help of custom Facebook audiences, you can tailor your…