It’s no secret that visual content is one of the most engaging ways to reach out to your audience as part of a well developed online marketing plan. In recent years one of the breakout forms of visual content has been VR.
Never before have we been able to offer such a compelling experience allowing viewers to feel like they are actually there in the moment without ever leaving the comfort of their own home. VR technology has been evolving over the last few years, and it is now becoming even more accessible, allowing a growing number of brands to offer immersive content as part of their online marketing plan.
YouTube Helps Bring VR to the Masses
In particular, YouTube has been an integral part of making VR content more accessible by encouraging creators to use VR in their online marketing plan. There are now several devices that are fully compatible with YouTube VR including:
Sharing VR Content with the Community
Another way in which YouTube is driving VR to become a more common part of your online marketing plan is by encouraging creators to share their VR experiences with the rest of the YouTube community. A brand new feature has been introduced to the YouTube VR app which allows users to watch and discuss VR content in a communal virtual space. This enables VR content to be experienced alongside other users. It is as easy as clicking on the ‘Watch Together’ icon in the app which is located under the play controls on the Daydream View or Samsung Gear VR.
There are currently over 800,000 pieces of VR content available on YouTube VR with more exclusive virtual experiences planned over the rest of the summer! Just a few of the amazing experiences viewers can enjoy include heading backstage as part of the VR18 Rockstar VR series or spending the day with a female global leader with The Female Planer series. Alternatively, you can put yourself in the middle of the action as part of a movie or video game. With virtual reality, the possibilities are endless. Click HERE to see an example!
How Could You Incorporate VR?
So, with these ideas at your fingertips, it is time to start thinking bigger! How could you incorporate VR into your online marketing plan? Can you offer an immersive VR experience to your audience? Perhaps you could provide a behind the scenes look at your production line? A virtual walk through your retail location allowing your clients to browse the store before shopping online? Are you hosting a webinar that could be offered in a VR format? The only limit is your imagination! Where will VR take your brand?
To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®