Thousands of businesses all over the world use email marketing as an integral part of their online marketing plan. Businesses of all sizes across all industries can take advantage of all that email marketing has to offer, but for the uninitiated, it may not be clear why. With that in mind, let’s take a look at some of the benefits of including email marketing as part of your online marketing plan.
Email Marketing is Cost Effective
One of the most attractive benefits of email marketing for many business owners is the fact that it is inexpensive in comparison with many other channels. Email marketing does not incur any print or postage costs. Even if a business chooses to invest in specialist software to help automate and track their emails, the cost is minimal.
Calls to Action Take Advantage of Impulse Buying
The unique thing about email marketing is that customers can see an offer and go directly to making a purchase with just a couple of clicks. If you use a great call to action in your emails that leads straight to checkout, you could take advantage of impulse buying. There is also the bonus that those people who have signed up to receive emails from your brand have asked to receive your newsletter and are already interested in the product. Email newsletters can drive sales better than almost any other aspect of your online marketing plan.
Email is Easy to Create, Track & Share
Another great thing about email marketing is that you do not need a huge team behind you to add it to your online marketing plan. Some of the most effective email campaigns are incredibly simple. While flashy templates, videos and other trimmings are great, they are not necessary. The important part of the email is the content. It is also easy to track how successful your campaign is by using software to track open, click-through and conversion rates. Keeping track of these stats can help highlight what works and what doesn’t. Email marketing is also excellent regarding its shareability. Subscribers can forward newsletters to their friends when they see a great deal, which will introduce new people to your brand.
See Immediate Results
Email is instantaneous so you can see the results of a marketing campaign within a matter of minutes. One example of where an email campaign can work extremely well is if you are hosting a flash sale that lasts only 24 to 48 hours. Subscribers will get a notification via email, and if you have the appropriate sense of urgency in the content, they will be pushed to take action. Sales will start rolling in immediately, rather than having to wait a few weeks to see how effective it has been.
These are just a small number of the many great reasons why every business needs to consider making use of email marketing.
To Your Best Online!
Ingrid Griffin, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®