Content marketing is an integral part of any online marketing plan, and it is also one of the most challenging. Many business owners think writing fresh new content about their product will be easy – after all, who knows your business better than you? However, in reality – content marketing is a skill, and it takes a professional writer to craft the right message in the right voice to engage your customers. It also takes a plan that is consistent and focused.
Let’s take a look at some of the reasons why your business needs a professional content writer!
1 – You Need Help Developing a Voice
A considerable part of creating a brand is developing its voice. When you write your own content, there is often a danger of confusing your own personal voice with your corporate one. One of the first building blocks of a content marketing strategy Is developing a voice for your brand. A professional content writer has the necessary skill to develop this voice and put together a branding document with the appropriate style for all of your written content from website content to social media posts. This includes creating the right tone, the type of language used and even the overall pacing of the writing. Your voice needs to appeal to your ideal target market, so you wouldn’t use a formal business-like tone if your target audience is young and fun loving!
2 – You Probably Aren’t Great at Writing!
You know your product, and you have the talent and expertise needed to make it great. However, a good business person knows their strengths and weaknesses. No-one is good at everything, and that’s okay. Knowing when to admit it is a valuable skill to have. Most people are not particularly good at content writing.
Content writing for online involves a different set of skills than other types of writing. A certain amount of writing talent is required, but also other skills learned over time. There are specific formulas that make for excellent web writing, and a knowledge of SEO is also necessary for content marketing. You could learn this yourself, but it takes time and practice. That time is better spent on other aspects of your business while you leave the content writing to a professional!
3 – You Don’t Have Time for Writing
For your content marketing strategy to be effective, you need to produce a steady stream of fresh, relevant content for multiple different platforms. Running your business takes up a lot of time, and numerous tasks need to be checked off daily. It is unlikely that you will be able to carve out the time to write a quality blog post each week and a series of posts to share on social media. The chances are, the task would keep getting pushed aside, or you might rush through it. Content marketing is too important to fall by the wayside. It is better to outsource the task to an experienced writer who can meet those deadlines consistently and help you to maintain search engine rankings and draw in organic traffic.
To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®