What You Need to Know About Video Marketing

It’s likely that you have already heard how important video marketing is for internet strategy. Every brand needs to be incorporating it into their marketing plan. Video content performs better than any other content across all social platforms.

Here are a few statistics that will drive home just how crucial video marketing truly is.

  • Video is the type of content that statistically performs the best on Facebook.
  • LinkedIn users are 20 times more likely to share a video post than any other type of post.
  • Pinterest users are more than 2.5 times more likely to make a purchase after viewing a video that a brand has pinned.
  • On Twitter, video content sees ten times more engagement than other tweets!

Using Video to Increase Brand Awareness

One of the reasons why video content is such a big deal in internet marketing is that it provides an excellent opportunity to connect with audiences in a more engaging way. Video content can be used to tell a story that illustrates your company message to raise brand awareness. They say a picture is worth a thousand words, but statistics show that just one minute of video is worth 1,800,000 words! Human beings are visual learners, and video content can help information to be retained for three days longer than text!


Video is Something That Everyone Can Use

One of the reasons why some brands tend to drag their feet when it comes to implementing video marketing is that they expect it to be expensive. In reality, it doesn’t have to be. Sure, in an ideal world, everyone could afford professional video editors to produce content. However, shooting video on your cell phone can be just as effective! In fact, in some cases, it can come across as more genuine and accessible to consumers! Work with what you have available to you. Even a small budget can allow for some incredible video content that will elevate your social media to a whole new level.

What Are the Benefits of Video Marketing?

Still not convinced that video marketing is for you? Let’s talk about some of the benefits. Put yourself in a consumer’s shoes for a moment. Would you rather sit and read a long page of text to find out about a product you may be interested in, or would you prefer to watch a 60-second video? For most people, the answer will always be the latter. It’s just more entertaining and more engaging! That’s only the beginning! Some of the other benefits of utilizing video content as part of an internet marketing strategy include:

  1. Increased Brand Awareness
  2. Increased Conversions
  3. Improved Return on Investment (ROI)
  4. Stronger Trust in Your Brand
  5. Better Search Rankings
  6. Increased Engagement Across All Platforms

Video marketing is here to stay, and if your brand is not making use of it, then you risk being left behind by your competitors. It’s time to take it to the next level. Lights! Camera! Action!

To Your Best Online!

Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®
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