What A Compounding Post Is, How and Why A Brand Should Utilize It

Time and time again, we try to figure out how we can optimize our brand’s online presence and garner the best traffic to our blogs and websites. Online Marketing consists of different strategies that help us do just that.

One technique is writing compounding blog posts. These are posts whose traffic grows steadily as time passes as opposed to other posts that “die down” after they hit a peak level of traffic.

4 Things To Know About Compounding Posts

1.     Compounding posts have a higher long-term value compared to most posts because they grow instead of decay. Thus, they are more efficient for content marketers to produce.

2.     Compounding posts eventually surpass the level of traffic that is generated when it is newly published.

3.     Compounding posts have a certain structure that doesn’t necessarily capture the readers’ attention off the bat but is relevant enough to deliver value and generate traffic organically over time.

4.  By having compounding posts in their blogs, businesses can expect these to generate the majority of visits to their pages and websites. This boosts a brand’s SEO, delivering more organic visitors.

4 Tips on How To Write A Compounding Post

1. Focus on broad, tactical posts

If your online marketing is relatable to a large group of potential customers, they will continue to garner attention. Writing for specific posts can narrow down your audience. It goes the same for seasonal topics wherein your readers would have forgotten all about your blog by the time the next big things comes along.

These types of posts include product reviews, how-to’s, processes and instructions on diagnosing relevant, everyday topics such as those of the mechanical and medical field.

2. Create compounding titles

Just like your blog topics should be, your title must be positioned to attract a broad market as well. Having a title that is relevant to as many viewers as possible helps capture online traffic in the long run. Have your title answer common search phrases that readers look up online.

Compounding titles use words that suggest certainty and solution to  a problem. Some of these would be “How”, “What”, “Why” and “Best”.

It is also discovered that blog posts with the most traffic had 11 to 13 words in the title. Shorter, straight to the point titles also pulled in a good number of visitors.

3. Anticipate your viewers’ questions

Compounding posts should be able to answer common questions about your brand, product, service, and anything related. Just like any conversation, think ahead and anticipate any follow-up questions your readers may come up with and provide the answers in your blog posts.

Your post should be able to help your viewers make choices. After all, that’s why they are looking you up in the first place – for you to make things simple for them. When discussing a certain product, include a review, price breakdown and any other details you can provide so they can weigh out their options. Always justify how and why you have come to that opinion.

4.  Keep up to date

Update older posts to keep it useful and relevant. An example would be a product review on the latest iPhone. We all know Apple comes up with a new and improved product in a short amount of time. Once a newer model has been released since your post, update your content to include it. This keeps your blog post relevant and increases its value.

4 Things To Include In Your Compounding Post

1. Images

Studies say images are translated faster and easier compared to text. Keep your post visually stimulating by adding relevant photos and preferably break up long sections of text.

2. Easy Reading Structure

Break down your blog post into sections for easier understanding. Using bold or underlined headlines that signify a different section can help keep your viewers properly informed. Use bullet points if needed.

3. Links

It is important to back your information up with sources and posts that can explain further. Link your blog posts to previous posts that give additional information. This provides value and convenience for a reader without much background knowledge.

4. Thorough yet brief explanations

Write your posts to provide enough information in detail without making your readers feel like they’re reading a novel.

2 Strategies To Increase Chances of Publishing A Compounding Post

1. Blogging schedule

Stay consistent when publishing posts, and writing quality content, to ensure a steady flow of traffic and loyal followers. This also helps Google rank you as an active and engaged site, helping you appear in search results.

2. Keyword Strategy

Optimize your blog posts and blog titles with keywords that help search engines find you. This can do wonders for your SEO.

Long tail keywords comprise 70% of search traffic, this is why they are very valuable. They are also less competitive compared to head terms since those who search using long tail keywords already have a good idea of what they are looking for.

All you have to do is come up with a list of phrases your target market usually search for. Find related search terms and add these to your blog keyword list. Research and find out how often these terms are searched and if you’re competitors are ranking against them. Pick the keywords that offer top performance and write your blog posts around them.


To Your Best Online!

Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®
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