Facebook is a crucial element of social media marketing, so it is vital for marketers to have a good grasp of the Facebook algorithm. However, when it changes so frequently, this is something that is easier said than done! That’s why we have rounded up all of the current key elements of the algorithm to help you keep your social media marketing plans on track.
What is the Facebook Algorithm?
The Facebook algorithm is there to help make sense of the enormous volume of posts that people and brands are sharing on the social networking platform every single day. With such a high volume of content, it is impossible to show everything, so the algorithm uses many different factors to decide which posts are given priority and get to show up in users’ News Feeds. It is a complicated formula, and for many, it may seem unfair. However, if you can get to grips with the basics, you will find that your social media marketing efforts are more successful.
Facebook News Feed Values
One of the first steps to understanding the Facebook algorithm and how it affects your social media marketing strategy is learning about Facebook’s News Feed values. This outlines how Facebook thinks and can offer valuable insight into the type of content is likely to perform well on the platform. The News Feed values can be summarized as follows:
- Friends & Family Get Priority – The key function of the Facebook News Feed is to allow people to connect with family and friends. Posts from these people are given priority.
- Informative & Entertaining Content – Second priority is given to content that is informative or entertaining. Stories are delivered to users based on what Facebook thinks they want to see depending on their actions and feedback.
- Authentic Content – Facebook puts a great deal of emphasis on authentic content. So much so that the algorithm now penalizes misleading, sensational and spammy content. Good quality links will get priority on the News Feed.
What the Facebook Algorithm Loves
When it comes to social media marketing, it is useful to know the type of content that Facebook likes, as this will be given priority in the News Feed. Some of the things that are looked on favorably by the Facebook algorithm include:
- Posts with High Engagement (Lots of Likes, Comments & Shares)
- Posts with Strong Engagement in a Short Space of Time
- Posts Liked & Shared by the Users’ Friends
- Link Posts (High-Quality Links)
- Post Types the User Interacts with Often
- Videos Uploaded to Facebook Natively
- Posts Referencing a Trending Topic
- Posts from Pages the User Interacts with Often
- Posts from Pages Where the Followers Overlap with Those on Known High-Quality Pages
What the Facebook Algorithm Doesn’t Like
Now that we have a better idea of the type of content the algorithm favors, we need to think about what sort of content Facebook is not so keen on. It is best to avoid this kind of content as it can hurt your social media marketing efforts. Try to avoid:
- Spammy Links
- Posts Asking for Engagement (Likes, Shares, Comments)
- Frequently Circulated Content/Repeat Posts
- Overly Promotional Content from Pages
- Text Only Status Updates from Pages
- Posts That are Frequently Hidden/Reported
- Posts with an Unusual Engagement Pattern
To Your Best Online!
Ingrid Griffin, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®