Online Marketing can be tricky. Every one and every thing is online and if you don’t act fast, you could be left behind. The ultimate marketing goal is to be top of mind when your target market is ready to purchase.
How can you stand out from the crowd? Here are 3 tips:
1.) Great Customer Service
When purchasing online, being trustworthy and welcoming goes a long way. Customers need guarantees and to feel at ease knowing they are in good hands. Making them know that they are still talking to another person on the other end of the computer screen can be a major factor in their purchasing decision.
2.) Be Present
You know what they say, “out of sight, out of mind”. Online marketing is fast-paced and if you are not regularly updating your page and reminding your audience that you exist, they might just forget about you. You can do this by posting on your social media feed daily and email newsletters. Your newsletters can be how to’s, guides, event invites or anything you feel would be relevant to your audience.
Blog writing is a crucial tool in online marketing. This helps you inform, educate and never forget, entertain, your audience. Like everything else in your brand, keep your blogs consistent in terms of quality and quantity. A loyal following may be obtained by regularly providing posts that inform them of relevant topics. You can do blogs in video and written format.
4.) Logo Consistency
This is a no-brainer but it is often overlooked. Like mentioned earlier, be consistent with your branding. Use the same photos, color scheme, logo, e-signature, newsletter banner, and what else you make public to your market. It’s another way you can be instantly recognized.
To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®