Every business owner knows that getting their business noticed online is essential in today’s internet driven society. Search Engine Optimization – or SEO – is a crucial part of making that happen. However, it is a complex process that is continuously evolving, and for most people, it is too difficult to handle all by themselves! Hiring a SEO consultant is the most natural solution as they have the skill and expert knowledge required to get maximum results.
The question is – how do you know that the SEO consultant you have chosen is the right one? Here are some essential questions you need to ask when you are looking for a SEO consultant to work with.
1 – Tell Me About Your Experience & Client List
You need an SEO consultant who has experience in the field, so don’t be afraid to ask them outright how much experience they have. Ideally, you will want someone who has several years working in the industry allowing them the opportunity to build knowledge and credibility. It is also worth asking what sort of clients they work with. Do they have experience working within your particular niche? Will they share some of their clients’ names so you can check out their work?
2 – Will You Conduct a Website Audit?
To craft a full SEO strategy that suits your business, it is necessary to conduct a complete website audit. Any consultant who tries to sell a service without first checking to see if it necessary is one you should avoid. There is no one size fits all approach to SEO, so an audit will help highlight what is required to build a solid online presence. It is at this stage you could also ask about what SEO methods will be employed. Ideally, you will be looking for the right mix of both on page and off page SEO to help your business rank higher. Some consultants may favor one over the other, so it is wise to establish this from the outset.
3 – How Will You Track Progress?
SEO work is something that may not be obvious at first glance, so how can you tell what has actually been done? Ask about how they will track progress and be sure to agree on a schedule for reporting and communication.
4 – Can You Make Me Rank On the Number One Spot?
Everyone wants to rank number one on the first page of Google so it is only natural to ask a potential SEO consultant if they can achieve this. However, you actually should not hire anyone who makes that promise! A good SEO consultant will tell you that they cannot guarantee this – all they can do is take the steps that will make it more likely. It doesn’t matter how good their techniques are – SEO is unpredictable, and nobody but Google can control the ranking factors. Answering no to this question shows integrity and a better understanding of just how complicated SEO can be!
To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®