The internet is growing constantly. With almost 2 billion websites currently online it is more important than ever before for brands to have a flawless internet presence. One thing that many entrepreneurs seem to forget is managing their online reputation. This should be a key part of any internet marketing strategy. If your brand does not have a good reputation online, there will always be a competitor waiting to step over you and take your customers.
Let’s take a look at some ways you can protect your brand reputation online.
Step One – Understanding Your Online Reputation
The first step is understanding your online reputation. It is made up of your whole digital footprint. This includes every single social media post, online review, video, blog post or article that mentions your brand – whether distributed by you as part of your internet marketing strategy or published by others. Of course, while every single piece of data online has an influence on your reputation what has the most impact is the search engine results. Research shows that 75% of internet users never scroll past the first page of Google. It’s important that the results appearing on the first page are the ones you want! That may mean you need to add reputation management to your internet marketing strategy to suppress any unwanted information by optimizing positive content to rank higher in SERP.
Step Two – Building a Good Reputation is Easier Than Fixing a Bad One
When things are going well, it’s easy to ignore your reputation online! It isn’t until a crisis happens that most brand suddenly spring into action. However, by then it might be too late! It is a lot easier to build a good reputation than it is to fix a bad reputation. If you have never prioritized your online reputation as a part of your internet marketing strategy, then negative reviews and content could easily become the top story associated with the brand. However, if you have a strong online presence thanks to a comprehensive internet marketing strategy then negative content may well be a minor blip on the radar! The bottom line is this: start building a strong online reputation early and establish yourself as an expert in your field. If you have more credibility, the odd negative review or comment won’t have as much impact.
Step Three – Be Thoughtful When Responding to Negative Events
No matter how hard we try, at some point every brand will experience negative press. The question is, how are you going to respond to it? This is something that you should be including as a standard procedure in your internet marketing strategy. Customers are often willing to overlook negative reviews if they can see how well a brand handles the situation. Never react n haste. Often when emotions are running high a rushed response can turn a minor crisis into a major disaster! Think carefully about your response. Often a complaining customer just wants to be heard. Think about how you can offer a solution. Are you to blame? Was the situation outside of your control? Make all of this clear in your reply to a review or other negative piece of content.
To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®