The 4 Hour Workweek
Brian has a Master’s degree in nutrition and went on to study a PhD program, but dropped out. He thought that the Master’s degree would have been enough to land him a job but for 3 months, he was jobless, living in his parents’ basement and at a loss on what to do.
All that thinking gave him an idea to start a nutrition-focused search engine. His idea was for anyone who has questions like “How many calories are in bananas?” and the site would automatically give you the answer instead of presenting you with pages among pages of sites that mentioned the topic.
He read some books and picked up The 4 Hour Workweek. After reading it, he quickly realized that entrepreneurship could be his next best bet but that a search engine might be too much for him to handle.
He set up his own site and aimed to sell an information product. It didn’t work out the first few tries, “horrible” as he describes it. Although, because his first few attempts didn’t work out, he started to get the hang of marketing himself online and generating leads through SEO – which led him to his business now.
The 80/20 Rule
“There’s a reason a lot of money goes into AdWords. It’s a quick way to get traffic and SEO is a long game. The difference is that with SEO you scale with people, and with Pay-Per-Click you scale with a budget. It’s two totally different things.”
“The problem with Pay Per Click budget is that you’re throwing it into a fire, and as soon as you stop throwing it in, the fire goes out. With SEO, it pays dividends for years.”
Brian says that for every 20% of your time spent writing content, 80% of your time should be spent promoting it. This has helped him generate quality traffic to his content.
Another strategy that Brian is most hands-on with is email marketing. He sends over 250 emails a day, apart from his email list. This helps generate traffic to his website because of the newsletters he sends out. He also makes sure that the templates to each email sent is as personalized and comfortable as possible, this way, readers feel it is easier to communicate.
He was able to garner so many email addresses by providing free content in exchange for the reader to sign up.
The Skyscraper Technique
Before discovering these three steps, Brian says he really struggled with content marketing:
1. Discover content in your niche that’s already performed well
2. Take the base of that content and make it better
3. Promote it by reaching out to the people who shared the content you found in step number one
So now that you have a few tips on how Brian made it to the top with his site, here are a few parting words from Backlinko himself:
“The most important thing is to brainwash yourself into believing that you can do it. I know that sounds weird, but we receive a lot of messages growing up that affect our thought patterns:
‘Be practical. Better safe than sorry. Most businesses fail within the first 3 years. Make sure you get a stable job with benefits.”
And these thoughts limit your ability to design a lifestyle the way you want. There’s nothing inherently wrong with any of those messages. But they’re not a balanced view of the world or what’s possible.”
To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®
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