How to Use Instagram Stories to Market Your Business

Have you started to utilize Instagram stories as part of a wider internet marketing strategy for your business? Or, are you like many other small business owners who just don’t know where to start? If so, then never fear – we are here to help you get to grips with the basics, allowing you to take full advantage of the additional engagement Instagram Stories have to offer.

Let’s take a look at some great ideas for Instagram Stories you can use as part of an internet marketing strategy.

Why Use Instagram Stories?

First of all, let’s take a look at why Instagram Stories is something you will want to consider as part of your internet marketing strategy. Stories currently reach more than 20 million monthly users with no signs of this slowing down anytime in the near future. Instagram Stories enjoy high engagement rates thanks to their premium placement high up on the newsfeed. As an added bonus, not many businesses utilize Instagram Stories at the moment, meaning there is less competition, giving you a more significant chance to get noticed! With all of that in mind, let’s think about how to use stories in your internet marketing strategy.

1 – Make an Announcement

Instagram Stories are the perfect way to make announcements about your brand. Even if you are not particularly comfortable using video, you could make use of the feature using graphic templates. Simply design an eye-catching template you can use to quickly add your news or announcement in order to share it as a story. This can be a striking way to share what is new with your company. You could also screenshot news you want to share from another source.

2 – Product Launches

When you are ready to launch a new product or service, Instagram Stories can be a great way to let people know. Use short video clips to tease your new product even before you are ready to release it. Stories can also be used to create mini market research polls to get feedback. When developing an internet marketing strategy for your product launch, be sure to include Instagram Stories.

3 – Promote Your Blog Posts or Videos

Because Instagram Stories are regularly shown to your followers at the top of their feed, they can be a great way to promote anything you want people to pay attention to. Use Stories to promote your latest blog posts and videos. Don’t forget to include a call to action. If you have amassed over 10,000 followers, you also have the option to use the ‘story link’ feature to add a link to your content.

4 – Go Behind the Scenes

It is a big part of human nature to want to be a fly on the wall! That’s why behind the scenes glimpses of your business will always go down well with customers. Instagram Stories are a great way to incorporate these into your internet marketing strategy. Try having staff document their day, or maybe take some pictures or videos on the production line or behind the scenes of a photo shoot. These glimpses behind the curtain help to make your brand more relatable.
To Your Best Online!

Ingrid Griffin, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®
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