Everyone knows that content marketing is essential for anyone who wants to succeed online. However, coming up with fresh, relevant content on a continual basis can be challenging. That’s why it is important to get the most from your content by recycling, repurposing and reposting wherever possible.
Let’s take a look at how you can stretch your content marketing further by transforming just one blog post into a number of different pieces of content.
Start with High Quality Content
When it comes to content marketing, quality is a key factor in what you produce. There is so much competition online that you need to stand out. One of the best ways to do that is to produce in-depth content that is of value to your audience. What are the big questions surrounding your industry or niche? Try answering it or providing a solution to common problems your ideal consumer’s faces. This will help to position you as an expert in your field and it is also going to be a strong foundation for building additional content on!
Produce an Infographic
It is important to have a visual element to your content marketing as well. Humans retain more information visually than from a solid block of text. Take your Blog post and turn it into an infographic to share across social media. Pull out key bullet points and statistics from your blog and create a visual representation to drive the point home! Even if you are not skilled at graphic design you can use free services such as Visme, Canva or Venngage to create infographics as part of your content marketing strategy.
Create a Series of Tweets
Twitter can be an excellent way to reach your audience and it only requires short snippets of content. Once you have a great blog post you can pull multiple key quotes from it and schedule them as Tweets to send at regular intervals across the whole month.
Produce a Video
Video content is one of the most engaging types of content marketing around at the moment. You can take your original blog post and use it to create the script for a video on the topic. Make sure you upload it not only to YouTube, but also on Facebook, Twitter and LinkedIn. You could even give your content marketing strategy an additional boost by splitting it into small clips for use on Instagram!
As you can see – when you start out with a good strong piece of content like a blog post, it is possible to reuse parts of it to produce fresh new content you can spread throughout the month. It’s tricks like these that will help to make content marketing less challenging to keep up with!
To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®