Facebook Ads can be a great tool for creating a powerful online marketing plan, but it is important to have a clear goal in mind when creating them. What should the ads achieve? If the end goal of the Facebook Ad to get a few additional page likes, or to build brand awareness, then it is a relatively straight forward process. However, if Facebook Ads are going to be part of your online marketing plan with the intention of converting into sales, then it is going to take a little more work. Instead of just promoting a brand, these ads need to do a convincing job of demonstrating to the audience there is something valuable on offer. Let’s take a look at some of the helpful tips that will help when it comes to creating Facebook Ads that will convert.
Get to Know Your Target Audience
If there is any hope of convincing people to buy a product on the back of a Facebook Ad, it needs to strike a chord with them. For this to happen, it is important to know who they are and what they want. This is a vital part of any online marketing plan, so it is information that should already be available to use. With the help of extensive market research and existing consumer data, it is possible to build up a profile of your target customer. This should include the following information:
- Age Group
- Job Title
- Hobbies & Interests
- Challenges & Problems They Face
- Preferred News Sources
- Typical Google Searches
When this information has been compiled it will provide everything that is required to drive an entire marketing plan, including the copy, the design and even the offer itself. Getting to know your audience is the first step in elevating an already powerful online marketing plan to the next level with Facebook Ads that convert.
Don’t Target Broad Audiences
Following on from getting to know them, choosing a target audience that is too broad is a common mistake made by many marketers when they are creating Facebook Ads. It is tempting to select a range of demographics that might fit with the ideal consumer profile for your brand, but it is unlikely to be accurate. For example, instead of choosing a broad interest like ‘food,’ it should be narrowed down to the particular area of interest, such as ‘baking.’ This is an excellent way actually to target the right people for your niche. It also highlights once more that you cannot avoid the initial research stages when it comes to building a powerful online marketing plan.
Your Copy Shouldn’t Look Like an Ad
It seems a little counterproductive, but when it comes to creating a Facebook Ad it is important not to think of it as an ad! Your customers are people, and people do not read ads. They want to read content that interests them. Do not focus ad copy on what the product does. Focus instead on telling people what it can achieve. How will someone benefit from purchasing the product? Can it save them time? Save money? Will it help grow their business? Think carefully about the real value of the product being advertised and make sure that the copy reflects this. The results will give your online marketing plan an added boost.
To Your Best Online!
Ingrid Griffin, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®