A powerful online video marketing strategy is now crucial for brands to grow, because of the popularity around social media. It is no surprise that social media video has grown substantially over the past few years. Creating this strategy can be incredibly difficult to design, let alone make effective. Making sure that your strategy is tailored to your company is critical to having your content seen at the right time by the right people. Here are a few ways to engage your audience on social media with video.
Why Focus On an Online Video Marketing Strategy?
Many companies struggle to implement a plan because it does take money, manpower, and time. Company leaders want to see a return on investment, but in order to keep up today, a powerful online video marketing strategy is required. This is how many companies engage current and prospective customers today. If you are not willing to implement this type of strategy, then you will end up leaving a lot on the table. Video allows relationships to build as well as show your company’s expertise. After watching a video people are 64% more likely to buy a product. Watching 20 seconds of a video will convey much more information than 140 characters in a twitter post. Social media can be a very difficult place to find your favorite companies, and there is often a lack of personal interaction. With video, you can implement a powerful online marketing strategy that helps your prospects feel more connected.
Are Social Media Videos Expensive?
Many people believe that there is a substantial expense behind making videos. The expense of a video can sometimes keep a company from creating one, although 68% of companies are raising their video marketing budgets this year. If you are creative and you have enough enthusiasm behind your online marketing strategy, it is possible to make an inexpensive one. Instead of hiring a crew, you can use your own camera or even just your iPhone. Lighting can be created by using a simple kit or just natural lighting. A microphone is the most important piece and can be quite inexpensive as well.
How to Pick Your Marketing Strategy Goals
What is it that you want to accomplish with your online video marketing strategy? This is one of the first questions you should ask yourself. Once goals have been established, it is much easier to figure out what type of video will help create a powerful online marketing strategy. Is your goal to push your brand in front of new people and maybe gain a few new customers, as well as making your old customers happy? Video can bring in new customers as well as educate current customers. Making your current customers happy is always best because it costs a lot less to maintain than gain new customers.
The Power of Educational Videos
In order to create your powerful online marketing strategy, you need to understand who your audience is. Where are you in the marketing funnel? Where do you want this video to push them in the sales cycle? A type of video that has shown great success is an educational video. This type of video can show the validity of the brand, and help to build a relationship with the customer. Showing specific examples of how your company’s product can help another company is always going to help in the sales process. It will also help educate current customers.
The Importance of Scheduling and Promoting
With certain social media platforms and third party platforms you have the ability to promote videos. With scheduling, you can also push out content at the right time for your audience, and then begin to analyze the data once there is enough information over a few weeks.
These tips on videos and how to use them in your online marketing strategy hopefully shows how reasonable it is to create a video that can draw in new customers. Not only do videos bring in new customers, but they also help keep the current customers happy. Videos undoubtedly get the point across, and contain much more information than text alone.
To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®