Tracking the performance of your social media post? – You should be – In order to identify your most engaging posts.
What if there was a way that you could get squeeze more mileage out of those posts? The good news is – you can! Repurposing your most popular social media posts for use on another platform is going to put you on the fast track to engagement!
Let’s look at some of the best ways you can recycle your best social media content allowing you to save time on internet marketing.
Pin Popular Instagram Posts on Pinterest
Instagram does not have built-in analytics, but there are several third-party tools to use including Sprout Social or Iconosquare. Also use the free tool 2016 Best Nine for a quick overview, although it is not entirely accurate as it doesn’t consider comments or video views. Once you have found your most popular Instagram pictures, turn it into some extra traffic by pinning it to your Pinterest boards.
Follow these simple steps:
- Choose one of your best Instagram pictures
- Upload the selected image to a relevant page of your website
- Go to Pinterest and Click on Pins > Save Pin
- Either enter the URL or Upload the image
- Enter a catchy description for the image and point it back to the page on your website it is now on
We already know that the picture is engaging thanks to its performance on Instagram, so by repurposing it this way you are going to attract more traffic to your website and expand your internet reach.
Create Twitter Moments from Your Best Tweets
Twitter Moments launched towards the end of 2016, and it is a fantastic way to curate tweets into a slideshow on a particular topic, and it’s an excellent way to repurpose your best Tweets. Use your Twitter Analytics Dashboard to highlight which of your recent Tweets you want to include in your moment.
Here are our top tips for creating your perfect Twitter Moment:
- The title and description both need to be short and punchy, so include just enough information to make your audience want more
- Create a narrative for your Twitter Moment, the Tweets you choose should tell a story
- In internet marketing pictures are worth a thousand words, so choose tweets that include images
Turn Those Facebook Posts into Blogs & Video Content
Content marketing is a huge part of every successful internet marketing strategy, but consistently coming up with excellent ideas can be a challenge. One way to make choosing topics much easier is to recycle some of your most engaging Facebook updates. The type of Facebook statuses that tend to get the most views are longer posts offering opinions, citing research or showing inspiration. Use the Facebook Insights Tool to identify your most engaging posts and then expand on the topic in a blog post or create a video from it.
In conclusion, recycling your content is an excellent way to get even more engagement out of the content you have already worked so hard on. Start building repurposed content into your internet marketing plan and get the most from your social media content.
To Your Best Online!
Ingrid Griffin, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®