“At Least A Hundred People Saw My Newspaper Ad Today” …And Other Lies You Tell Yourself

In today’s world of hashtags and selfie sticks, you would be the odd one out if your thumb was not numb from all that scrolling. You can find almost every thing and everyone online. Which is exactly why your business should be up there too and needs a Turn Key Internet Optimization program!

Not convinced? Here are 3 statements traditional and word-of-mouth strategies cannot guarantee your business.

1. “If they’re looking for it, they’ll come to the store”

While this may be true in cases wherein free shipping is not an option, it is usually treated as the second step. Unless your business has been established for a while and has ranked up a good number of loyal customers, do not expect the market to know what you are offering them. Google is your next best tactic.

Today, the search engine processes over 40,000 search queries every second on average. Don’t believe me? Google it.

61% of global internet users research products online.* It’s more convenient to browse by products on your computer screen rather than hopping from one store to the other.

Since the online searches are personalized, specific words about your product, location, and other details will help bring the right customer to you, saving everyone time and effort.

*Interconnected World: Shopping and Personal Finance, 2012.

2. “At least a hundred people saw my newspaper ad today”

Newspapers and billboards leave you only hoping you reach your target market. Online marketing tools can tell you just how many people saw and clicked your Facebook ad, and even how many seconds someone took to look at your website.

On Facebook, for example. If you have ever liked a page about Taco Tuesdays, you will eventually see ads for the best taco restaurants near you. Why? Because by giving the internet this information, it sorted you into a market being targeted by that certain business.

You can do this for your business too. But how can you convert these to sales?

Through the use of paid ads, you can choose which market to show your posts to. All you have to do is set your preferred market gender, age bracket, location, market interests and you’ll get your money’s worth.

3. “I save more time running traditional advertisements”

Every businessman knows that money never sleeps. Even when your customers call it a night, the company shouldn’t. The TV and radio turn off, the newspapers are put away and the billboards are left on the streets. Your Facebook ad, however? Still being passed around by those who have common interests with your sleeping target market. A post online can stay active and relevant for as long as your market lets it. You should also know that you have the power to keep them thinking it’s relevant.

Here are a few tips:

Update your page with interesting content, give new information, hint a little mystery, and don’t forget to reward your fans.

This saves you time by keeping your ads moving 24/7.

One other way you get to save time is by scheduling your posts. An online campaign on Facebook can feature links to your website, updates on your products, even launch a contest and have it end just when you scheduled it to. All you have to do is prepare your materials, set aside an hour or so to put everything up, and viola! You can focus on other priorities while your posts and paid ads are popping up like clockwork.

To Your Best Online!

Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®
[email protected]

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Internet Marketing and Powerful Online Strategy

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