6 Marketing Lessons From Tinder

Since it’s launch in 2012, this social media app has garnered an estimated 50 million users – so they must be doing something right! We can look at internet marketing from this dating app’s perspective and see how we can apply a user’s mentality to achieve success.

Here are 6 “swipe right” worthy tactics:

1. Profile Optimization
For those seeking out your products or services, you’ll want to look the part – someone who can provide a solution and solve their problem. Internet marketing involves creating pages and sites where they can find you. Having a professional photo as a profile picture, complete information on the bio section, and a CTA to keep them engaged is the way to go.

2. Don’t Push It
An eventual part of your marketing efforts is sales talk and actual human interaction. Just like you want to avoid that creepy stalker who won’t stop messaging, don’t oversell and harass your clients. Shift your focus to what you can do for them and learn their story, don’t just try to sell.

3. Stay Confident
Tinder has a “Double Opt-In” feature preventing users from knowing if they were rejected. Now, we can’t apply this to our world outside social media but this doesn’t mean we need to fear rejection. Take each rejection (or strategy flop) as a challenge and learning opportunity to see how you can do better.

4. Keep The Conversation Flowing
Since it’s a dating app, you can assume multiple messages are flowing into a user’s account on a regular basis. Similarly, your target market is shown dozens of ads each day, you’ll want to get in touch with them on a more personal level before the rest do. Provide value for your clients and find different ways to get their contact information, this way you can follow-up, update, and keep the conversation going.

5. Adjust
Just like the dating world, marketing takes trial and error to get it right. If you think you’re sending the wrong message and not getting the feedback you want, try to experiment and see what works best for your brand and market.

6. Trust
Before you can make a sale, find a way to build trust with your clients and prospective customers.

To Your Best Online!

Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®
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