Social media can be an extremely valuable tool when it comes to marketing your business on the internet. It is essential to have great content to share on all the different social media platforms. When you come up with the right content you not only raise brand awareness but also encourage interaction with your audience. End result = Engagement! That is where things get a little more difficult. Killer content is your crown jewel and ultimately achieves your flawless saturated internet presence. But how do you create content that your social media audience wants to read and share?
5 Tips to Creating Top Notch Content for Social Media:
1 – Get to Know Your Audience & What They Want
Great content, regardless of the platform, always starts with one thing – research! Spend time getting inside the mind of your target audience and find out what makes them tick. What do they want to read about or learn? Use Facebook Insights to discover what your audience is interacting. Content that is liked, shared and commented on are the topics your audience wants more of, so use this data to build your content plan. Don’t just look at topics, you also need to consider what type of content is most popular (video, images, articles), the style or tone of the content and the length.
2 – Write for Your Audience, Not for Yourself
Engagement is a critical in creating a saturated internet presence. One of the keys to engagement is making your audience believe you are writing just for them. That’s where the research above comes in – get inside the mind of your audience, discover what they want and write with that in mind. Persona marketing is the ideal way to achieve this. Who is your ideal target customer? Get to know that person inside and out. Create a profile of them. Where else do they hang out on the internet? Who else are they following online? This will help you write the content that they want. If you have done the appropriate research, this persona will represent most of your audience.
3 – It’s Time to Get Emotional
When building your internet presence, one thing to keep in mind is that your audience is not interested in reading about your products/services. They want entertainment, education and motivation. You need to forge an emotional connection with your audience using emotionally charged content.
There are three types of emotionally charged content:
You can use EMV Headline Analyzer to identify emotional marketing value (EMV) in your internet presence.
4 – Is Your Content Captivating?
Your content must be real and relatable if you are going to create an internet presence your audience can engage with. Your business has a story – use it and pull your audience into your world. When customers can relate to your brand, they find it easier to trust in the products or services.
Some of the ways you can share your story include answering these questions:
- How was your company built?
- What lessons have you learned along the way?
- Why do customers choose you over your competitors?
- Why are you so passionate about your product or service?
5 – Shares Are More Important Than Likes
Social media content plays a vital role in creating a flawless saturated internet presence, but it must be shareable. Getting lots of likes on a Facebook post feels great, but what you really want is for people to share the post. When even one person shares a post, it is put in front of a new audience. Shares are the new ‘word of mouth’. Shareable content needs to be original, irresistible and empathic.
These are just a few tips to help you create engaging content your audience wants to share. If you can encourage people to share your content on a regular basis, then you are well on the way to building the flawless saturated internet presence that your brand needs.
To Your Best Online!
Ingrid Griffin, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®