Preparing a strategy for social media should be part of your internet marketing efforts. Social media has changed the way markets interact with businesses, providing both parties an easier way to communicate and engage.
Nowadays, consumers are using social media to find products online and purchase through these platforms. It can get tricky especially for those that aren’t too tech-savvy. Here are 4 techniques for any small business planning to use social media in their selling process:
1) Choose your platform according to your market
Just because there is a growing number of social media platforms doesn’t mean you need to be on every single one of them. Define your target market and see which social media channels they spend their time on. Focus your marketing efforts there.
2) Creating the right content
For an effective strategy, you will need to stay consistent in the quality of your content and the frequency of your posts. The more original and engaging you are, the stronger your online presence and following will be. Take note that it is important to find a good balance between too little and too much- for both content and engagement.
3) Build your network
Search for relevant social sites to find people interested in your industry, and who are using keywords related or relevant to your business. Engage with these people and contribute valuable input to their conversations.
4) Don’t forget your product
Remember to top off your content with calls to action so that if they are satisfied, you can easily guide them to either sign up, download, purchase, and/or share with their social circle.
To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®