Instagram can be a powerful addition to your Blue Dress internet marketing plan. However, many people struggle with getting the reach and engagement they desire on this particular problem. The good news is, with some quick and easy tips, you can make Instagram work for your internet marketing plan.
1 – Make Use of a Photo Series
One of the best ways to keep your Instagram followers coming back for more is to share a series of engaging images. Take several related shots – perhaps at a special event – and then post them over a couple of days. If the series tells a story, that’s even more efficient. Show a continuing part of the story in each image caption and keep your audience engaged. Instagram captions can be a secret weapon in your online marketing plan. Instagram users prefer to stay on the platform, so encouraging them to visit another site is not always the best idea. Using captions as a vehicle for your storytelling is much more effective and works wonders for Instagram engagement.
2 – Create Slideshows of Your Images & Videos
Instagram Slideshows is a feature that users often overlook. In fact, many Instagram users are not even aware that it is an option. However, it is an excellent way of sharing content that will improve engagement and therefore give your internet marketing plan an overall boost. Slideshows will allow you to share a collection of images that tell a story. This is similar to using an image series as described above, but done all in one post rather than spread over several days. It is possible to include up to 10 pictures or videos in an Instagram Slideshow.
3 – Make Use of Location Stickers
Instagram Stories are a fantastic tool for your internet marketing plan as they will help you connect with your followers which will, in turn, improve your engagement. Most Instagram users already make use of filters, stickers, and text to make their Stories more engaging, but the location sticker is severely underused by marketers! These stickers make it so much easier to tag your location for Stories, making them much more searchable on Instagram. This is especially important for businesses with a physical location. Here are just a few of the reasons why tagging your stories with a location sticker is perfect for your internet marketing plan:
- Find other users who are sharing stories near your location
- Encourage user generated content by finding and tagging relevant stories in the area
- Strike up a conversation with people in the area by commenting on their stories
- Location tagged stories are included in a round up by Instagram for that location, giving your views a massive boost.
4 – Share Some User Generated Content
One of the best ways to increase engagement and grow your online community is to share user generated content regularly, as part of your internet marketing plan. Just be sure to abide by the two most important rules:
- Get Permission
- Give Credit
User generated content is currently one of the most powerful storytelling tools that you have, and it will certainly help improve Instagram engagement if you include it in your online marketing plan. Let your customers speak for you and gain credibility for your brand.
To Your Best Online!
Ingrid Griffin, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®