Everyone knows that when it comes to content, one of the most important factors is producing something unique. Publishing duplicate content will have a negative impact on your online marketing plan and could earn Google penalties which will affect your search engine rankings. To avoid this, online marketers put lots of time, money and effort into creating unique content their audience will engage with. Because of this, it is so frustrating when another website steals that carefully crafted content and publishes it on another internet site.
While it is this other marketer who will be penalized for having duplicate content since you published it first, it is still undesirable to have your content distributed by a rival who may be able to reap the benefits of your carefully developed online marketing plan. The answer is to submit a DMCA Takedown Notice.
Let’s look at some of the steps involved.
What is a DMCA Takedown Notice?
The Digital Millennium Copyright Act (DMCA) came into effect in 1998 to protect online publishers from copyright infringement. Contrary to popular belief, you do not need to file papers for your content to be protected. In fact, as soon as you publish your content – whether it is a photograph or a blog post – it becomes your legally protected intellectual property. If you need to go to court and sue someone for using your content, then you will find it much easier to do so if the content in question is registered with the United States Copyright Office. However, you can still have the content removed before it negatively impacts your online marketing plan by submitting a DMCA Takedown Notice. Your content does not need to be registered to do so.
DMCA Takedown in 3 Easy Steps
When you find out someone has copied your content, to protect your online marketing plan you need to submit a DMCA Takedown notice as quickly as possible. It might sound daunting, but it is easier than you might imagine if you follow these steps:
- Identify the Offender’s Hosting Provider – Sometimes, direct emailing the website owner is enough, but if they still do not remove the content, you need to contact their hosting provider. You will need to find out who the provider is, but this is simple with tools such as WhoIsHostingThis.com.
- File a DMCA Takedown Request – Once you have the hosting provider’s contact information you need to send them a DMCA takedown letter. The letter should include a link to your original content, a link to the copy of the content that is infringing on your rights, your contact information, a digital or physical signature of the copyright holder, and a statement that the information provided is accurate.
- File a Takedown Request With Google – If you want to make sure this plagiarism does not have a negative impact on your online marketing plan, then you will also want to submit your DMCA Takedown notice to Google. If your request is accepted, then the content will be removed from search results and will impact the SEO of the offending site. You can complete a request with Google via the online form.
To Your Best Online!
Ingrid Griffin, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®