The Secret to Increasing Social Media Engagement

For a long time, social media marketers have been hung up on how many likes or followers they can gather on each platform. However, the metric that we really need…

Standing Out Among Digital Clutter

There are currently more than 1.5 million websites online! In a matter of clicks, anyone can create a website and start marketing a product on the internet. The question is…

What Does a Digital Marketing Strategy Really Look Like?

If you want to succeed in today’s marketplace, having a digital marketing strategy is essential, but what exactly does that mean? In short, you need to develop a game plan to create…

Living an Internet Connected Lifestyle

For some time now, internet marketing consultants and the like have been talking about how we are living in a digital age. That statement has probably never been more accurate…

Are You Making the Most of Your LinkedIn Profile?

With over 610 million users and membership continually growing, LinkedIn is the world’s largest business-oriented social media site. However, it is one that is often overlooked when it comes to social…

Internet Safety & Media Literacy for Kids

One of the greatest things about technology is the way it is enhancing the lives of our children both in and out of the classroom. As we get ready for…

Are You Ready for the Planned Changes to Facebook Messenger?

At this year’s F8 Conference, the main focus seemed to be on upcoming improvements planned for Facebook messenger. Many of these features have a marketing focus making them essential to your online…

The Three Types of Internet Users Who Shape Conversion Rates

When you think about ways to improve your conversion rates, your attention is likely focused on the website visitors who leave your website without making a purchase or joining your…

SEO Tactics It Is Time to Let Go!

Search Engine Optimization is a fluid concept. What worked a few years, or even a few months ago may no longer be worth pursuing. Because of this, your internet marketing strategy is…