From Keywords to Topics: The Shift in Search

Search engine algorithms are continually changing. Nowhere is this better represented than by Google, the search engine leader. Whereas only a few years ago spamming a lot of text in a white…

The Secret to Increasing Social Media Engagement

For a long time, social media marketers have been hung up on how many likes or followers they can gather on each platform. However, the metric that we really need…

Standing Out Among Digital Clutter

There are currently more than 1.5 million websites online! In a matter of clicks, anyone can create a website and start marketing a product on the internet. The question is…

What Does a Digital Marketing Strategy Really Look Like?

If you want to succeed in today’s marketplace, having a digital marketing strategy is essential, but what exactly does that mean? In short, you need to develop a game plan to create…

Making Video Marketing More Searchable

The internet is a sea of information, and Google Search is an essential tool in navigating it. Whether they are looking for visual, text-based, or even audio information, Google Search…

Living an Internet Connected Lifestyle

For some time now, internet marketing consultants and the like have been talking about how we are living in a digital age. That statement has probably never been more accurate…

Increasing Programmatic Video Revenue with Google Ad Manager

It is no secret that video marketing is incredibly important in today’s digital landscape. This has led to a growing number of advertisers willing to spend their marketing budget on…

Are You Making the Most of Your LinkedIn Profile?

With over 610 million users and membership continually growing, LinkedIn is the world’s largest business-oriented social media site. However, it is one that is often overlooked when it comes to social…

Internet Safety & Media Literacy for Kids

One of the greatest things about technology is the way it is enhancing the lives of our children both in and out of the classroom. As we get ready for…

Are You Ready for the Planned Changes to Facebook Messenger?

At this year’s F8 Conference, the main focus seemed to be on upcoming improvements planned for Facebook messenger. Many of these features have a marketing focus making them essential to your online…