From Keywords to Topics: The Shift in Search

Search engine algorithms are continually changing. Nowhere is this better represented than by Google, the search engine leader. Whereas only a few years ago spamming a lot of text in a white…

The Secret to Increasing Social Media Engagement

For a long time, social media marketers have been hung up on how many likes or followers they can gather on each platform. However, the metric that we really need…

Standing Out Among Digital Clutter

There are currently more than 1.5 million websites online! In a matter of clicks, anyone can create a website and start marketing a product on the internet. The question is…

What Does a Digital Marketing Strategy Really Look Like?

If you want to succeed in today’s marketplace, having a digital marketing strategy is essential, but what exactly does that mean? In short, you need to develop a game plan to create…

Making Video Marketing More Searchable

The internet is a sea of information, and Google Search is an essential tool in navigating it. Whether they are looking for visual, text-based, or even audio information, Google Search…

Are You Making the Most of Your LinkedIn Profile?

With over 610 million users and membership continually growing, LinkedIn is the world’s largest business-oriented social media site. However, it is one that is often overlooked when it comes to social…

Internet Safety & Media Literacy for Kids

One of the greatest things about technology is the way it is enhancing the lives of our children both in and out of the classroom. As we get ready for…

The Three Types of Internet Users Who Shape Conversion Rates

When you think about ways to improve your conversion rates, your attention is likely focused on the website visitors who leave your website without making a purchase or joining your…

Truth & Transparency in Internet Marketing

The internet has become a sea of digital clutter. It is harder now than ever before to stand out and get your message heard. The key to a successful internet marketing strategy…

SEO Tactics It Is Time to Let Go!

Search Engine Optimization is a fluid concept. What worked a few years, or even a few months ago may no longer be worth pursuing. Because of this, your internet marketing strategy is…

Is Your Internet Marketing Strategy Data Driven?

If there is one thing that holds true in internet marketing no matter how much it evolves it is that a brand’s audience is king! After all, you can have the best…