In the past few years, there has been something of a revolution when it comes to video marketing. It is estimated that around 82% of business owners feel that video content is one of the most essential elements of their online marketing strategy, and they are probably correct! Consumers want to see video content, and it has higher engagement rates than any other style of content. Why? Well, because the human brain processes video 60,000 times faster than text! If that fact alone isn’t enough to convince you to start taking video marketing seriously, here are a few others that might!
1 – Video Content Boosts Conversions & Sales
If you only listen to one reason why your brand should be investing in video marketing, then let’s make it this one – video marketing will increase your ROI! Studies show that placing a video on your landing page will increase conversion rates by as much as 80%. That’s not something many business owners can choose to ignore!
Video content is also becoming a key contributor to making sales, with 74% of consumers going on to purchase a product after watching an explainer video about it. Why is video content so successful? It is all about the visual information being transmitted to the brain! It’s already known that images increase engagement, so it stands to reason that moving images would increase it even more!
2 – Video Content Builds Trust & Credibility
One of the foundations of making sales and conversions online is trust. Trust is the very cornerstone of content marketing as a whole. The aim is to build a good relationship with your consumers by providing them with useful or entertaining content instead of a sales pitch! Video marketing can make that easier!
Consumers are often wary of purchasing goods and services online, especially from a brand that is not known to them. Video can help to cut through some of those fears. Seeing a friendly face or hearing a real human voice in your video content can make your brand more approachable and relatable. It gives consumers the sense that they know you a little more and that there are real people behind the screen. This can give them more confidence when making a purchase. There is also the added bonus that when you demonstrate a product via a video – consumers are more likely to believe it works the way it is supposed to as they see it for themselves!
3 – Google Has a Preference for Video Content
Another reason to give video marketing more attention is that Google loves video content! In fact, you are 53 times more likely to take the top spot in Google Search when you have a video embedded on your website! Video content is also going to encourage visitors to spend more time on your website. This will, in turn, help to improve trust and alerts Google that you have quality content, which will also help to increase your page rank.
To Your Best Online!
Ingrid Maddox, Internet Marketing Consultant. bluedress INTERNET MARKETING, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.