Like every facet of the internet, website design is in a constant state of evolution. It follows a variety of trends based not only on the demands of online consumers but also on the changes dictated by Google search algorithms. To create a successful website for your business, you need to be aware of these trends and changes. One of the things that makes bluedress INTERNET MARKETING® stand out as a website builder in Knoxville is that we have our fingers on the pulse of what is happening online. We perform regular real-time search queries for your product or service to learn what consumers are looking for. Our goal is to find out your audience’s pain point and figure out how your product can solve it! We have positioned ourselves at the leading edge of digital truths and are poised to adapt to changes as and when the market dictates.
Let’s take a look at some of the trends shaping the near future of web design.
An Increase in Artificial Intelligence
Artificial Intelligence has been a hot topic in tech communities, sparking many debates over the possibilities and moral implications. Some have voiced concerns that having the ability to program machines to think independently doesn’t necessarily mean that we should. Everyone has seen the Terminator movie franchise, right?
In all seriousness, as a website builder in Knoxville, for us, the rise in popularity of AI presents some valuable opportunities. One of the AI features you have probably already seen on websites across many industries is the Chatbot. It is estimated that by 2025, the chatbot market will be valued at around $1.23 billion, and 80% of marketers have either already used or plan to use chatbots to help automate incoming inquiries on their websites. As the technology becomes more widely accepted, it is likely to continue its evolution allowing for automation of additional services. Projections indicate that in as little as five years, we could be seeing e-commerce sites using AI personal shoppers to enhance the online shopping experience for consumers.
Voice Search Integration
Another type of AI that most of us have become comfortable with in recent years is voice search interfaces like Siri, Google Assistant, Cortana, and Alexa! As a website builder in Knoxville, we have considered how this technology could be integrated into web design. We are already optimizing websites to be compatible with voice search. As voice becomes a more popular way to interact with websites, we will likely see a significant shift in SEO away from short keywords to longtail search queries in the form of questions.
As the web design community begins to embrace more technological advances like chatbots and voice integrations, there will also be a shift away from traditional layouts and standard page design. As a website builder in Knoxville, we always ensure that our sites are responsive and display appropriately in any screen size, including mobile devices. That is only the beginning. Suppose web design continues down its current path. In that case, we will start to see smarter websites that adapt to the individual visitor’s needs based on their geographical location, their device, and even previous interactions with the site. One size will no longer fit all, and we will be looking instead to serve up personalized content designed to engage individuals.
These are just a few of the trends that we can foresee shaping the future of website design in the coming years. What are your thoughts?
To Your Best Online!
Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.