Have you ever found yourself reaching for a smartphone while watching a movie to figure out where you have seen one of the actors before? Maybe you have had a sudden desire for Mexican food and grabbed your phone to find out where the nearest restaurant is to satisfy the craving? If so, then you have experienced what is known online as a micro-moment!
What is a Micro-Moment?
Google defines micro-moments as what happens when a consumer automatically reaches for a mobile device to act on a need. They may want to learn something, buy an item, find somewhere local to them, or answer a question. It is a search with a strong intent behind it and a moment when decisions will be made.
As an internet marketing company, we often help our clients to offer the best possible consumer journey. That means we need to serve up the correct answers when those micro-moments occur for the target market. In general terms, there are four different types of micro-moments:
- I Want to Know – These consumers are looking for answers. They may not be in a purchasing mindset; they are in research mode and want educational resources and straightforward answers.
- I Want to Go – These consumers are looking for a local business and are already considering making a purchase. This is an essential type of micro-moment for businesses with a physical location. Over the past 12 months, ‘near me’ searches have doubled!
- I Want to Do – This is where searches for ‘how-tos’ start to come in. Consumers have either just made a purchase or are about to and need instruction regarding the product. 91% of smartphone users will search for advice or tips when completing a task.
- I Want to Buy – When a consumer is experiencing this type of micro-moment, they are primed to make a purchase. However, they may need help to decide exactly which product or where to buy from. It’s important to appear in search results at this crucial moment.
How to Take Advantage of Micro Marketing
Marketing for these micro-moments might seem confusing at first. Still, with the help of an internet marketing company like bluedress INTERNET MARKETING® on your team, you will soon be creating consumer journeys that convert. The key is to remember that your product will never be central to your consumer’s life! Instead, you need to make sure that your product is there in the moment that your consumer needs it! You need to be offering something of value in exchange for their attention. That means answering their questions, solving their problems, or demonstrating the skill they need.
Working with an internet marketing company is a great place to start in order to create a content marketing strategy that hits the pain points your target audience is attempting to resolve.
To Your Best Online!
Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.