Website UX Design: Functionality at the Forefront

If you were to be a fly on the wall in any Marketing and IT team meeting, you would most likely hear the term “UX design” as a favorite topic of discussion. The term is often used during the design process of your website, and more often than not, it is brought to the forefront when web conversions are low. Visual design typically takes the spotlight of any site, for obvious visual reasons. As humans, we are programmed to take notice to aesthetically pleasing looks and details. The overall look of your website reflects your brand and making a website visually pleasing and captivating tends to be the priority for most companies. Although visual design plays a significant role in your site, there are additional aspects of UX design that should not be overlooked as these elements can directly reflect how a user responds to your website.

UX Design Basics
First off, let’s break this down. UX is User Experience for short, and the visitors to your site should be getting just that, an overall experience. Basically, how does your website make a user ‘feel’ while they are interacting with your site? How effective is a beautiful website if it cannot be navigated easily by the common user? UX is the backbone of your website and without proper care, research, and planning, your website could be detrimental towards your overall internet marketing initiatives.

In this article, we identify two key players that impact overall user experience design. These two aspects, along with others, mesh together to create the perfect user experience design website.

Aspect 1: Performance

Put yourself in these shoes: You click on a page directly from a search engine, it takes too long to load, so you go back to the search engine and click the next link instead. (Sound familiar?) Not a good outcome for users attempting to navigate to your site. Page speed and overall performance can cause a click to turn into a bad 2-3 second experience for a user. Studies show that 40% of site visitors will leave a page if it does not load after 3 seconds.

Aspect 2: Usability

Put yourself in the second pair of shoes: You’ve arrived at your desired website and are looking to find whether the company sells a particular type of running shoe you need. How are the company products displayed on the site? Are they organized by male, female and children? Is this information easily accessible? How are the shoes arranged on each page? Are they located on the top or bottom of the web page? Are the shoe options easy to sort through? Do all the links work? Are there photos next to each shoe? Usability is different for ever situation and for every user, but good design and navigation structure should always be clean and clear, and also match the needs and wants of your target demographic.

Often, we make design decisions about user experience based on what we think will work or what we think is creative and visually appealing. We get caught up on what we believe will provide a good experience without understanding how our users will feel about it. We fail to put ourselves in the shoes of our consumer. User experience is more than making sure your website looks “pretty.” It’s about creating a positive and efficient experience for your visitors and providing them a pleasant path toward taking action on your website. At Blue Dress, we are here to help you achieve the best user experience website possible! We’ve covered two major aspects of user experience design, but there is so much more to incorporate. Let us help you achieve your greatest internet marketing results possible.

To Your Best Online!

Ingrid Griffin, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®
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