When it comes to successful internet marketing, content is always going to be king! However, when they first start to promote their brand online, very few businesses truly understand the work that goes into content marketing. It isn’t just posting to social media when you have time or writing a blog whenever the mood takes you! Content marketing needs a solid plan in place, and each piece of content needs to fit into the bigger picture!
Let’s get started on building a successful strategy with our top 5 golden rules of content marketing:
1 – Slow & Steady Wins the Race
One of the biggest mistakes business owners make is rushing to publish something. This often comes from setting self-imposed deadlines for when you should post online to get the maximum exposure. However, while consistency is a critical element of social media content, quality is even more important. Let’s remove the pressure of deadlines. Stop to take a breath and slow down. Take the time to really think about the message that you want to share. Is it relevant to your brand? Is it of value to your audience? Spend time perfecting your content – you cannot rush this.
2 – Set Content Marketing Goals
Before you even begin writing your content, you need to set yourself some goals. What do you want to achieve through your content marketing strategy? If you don’t know which direction you are headed, then you will end up lost. Set yourself S.M.A.R.T. goals:
3 – Know Your Audience
The most successful content marketing is reader-driven. How well do you know your target audience? Think about who they are and the problems they might need to solve. Your content needs to be of value to them. Offer them education and entertainment. Make their lives easier with tips and how-tos. Show how your product or service can help to fulfill their needs. It is much easier to keep your audience engaged with your brand if they are interested in what you have to say.
4 – Establish Your Voice
While you are researching your ideal audience, it is an excellent time to start developing your brand’s voice! What sort of tone and language will your target market relate to? This will be different for every brand, and it is a massive part of a successful content marketing strategy. This is particularly important if you have more than one person working on content. You will want to develop an in-house style that everyone can emulate to maintain the brand voice.
5 – Keep It Simple
If you overcomplicate your content marketing strategy, you will start to lose sight of your goals, and your message may get lost. Decide what your key message should be and build your content around it. Focus on becoming an expert on that one topic and set yourself up as a credible source of knowledge within your industry.
Many other factors will contribute to a successful content marketing strategy, but sticking by these five rules is an excellent place to start. Once you have a fantastic pool of quality content to build upon, you can start introducing more advanced concepts.
To Your Best Online!
Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.