One of the most important aspects of a successful social media marketing campaign is creating engaging graphic elements to accompany your content. Human beings are naturally visual learners, and your audience is much more likely to engage with your social media content if it is aesthetically pleasing. Like most things connected to the internet, graphic design trends are continually evolving. It is essential to keep up with what is popular in terms of visual content and build it into your social media marketing strategy. To help you stay ahead of the game, let’s looks at some of the social media graphic design trends that are likely to be big in 2020.
1 – Minimalism in Graphics
One of the most significant graphic design trends we are going to see on social media in 2020 is likely to be minimalism. In recent years, a more minimal approach to design has been gaining popularity on the internet, especially in landing pages and user interfaces on tech devices. In the coming year, minimalism is going to become more prominent on social media as well. Start moving towards clean designs with plenty of white space when designing content for your social media marketing strategy.
2 – Heavy Fonts, Simple Graphics
Forget lightweight, handwriting style fonts – in 2020, it is going to be all about bold to extra bold typeface. Create eye-catching social media content by combining weighty fonts with simple graphics for a striking effect that is sure to stop internet users mid-scroll!
3 – Muted Color Palettes
When it comes to making sure your social media marketing is getting noticed, it is natural to gravitate towards vibrant, eye-catching colors. However, as we move into 2020, there is going to be a definite shift towards softer, more muted palettes. This is an effective way to shake up your social media marketing content, especially if you have been relying on vibrant colors up until now. Think about refreshing your cover images and any social media image templates that you use with a muted version of your usual palette.
4 – Branded Animations
Statistics show that moving content such as video, cinemagraphs, and animations get the most engagement on social media above all other types of content. There is a considerable push towards video marketing, but production can be costly in terms of both time and money. It is worth the investment, but one more accessible way to introduce motion to your social media marketing strategy is by using branded GIF animations. Producing GIF animations that are unique to your brand is a great way to stay a step ahead of the competition.
5 – Abstract Illustrations
Wave goodbye to boring stock photos and start introducing a more abstract, illustrated look to your social media graphics. Look for unusual color combinations, over-exaggerated proportions, and unexpected angles. These will grab attention and encourage social media users to spend more time looking at your content.
To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®