It’s hard to believe that we are already approaching the end of another year. That means it is the perfect time to take a look at your current internet marketing strategy and consider what is working for you and what might need to be changed as we prepare to start a new year. As an internet marketing company, it is our job to stay on top of the latest trends and shifts in the online marketing world. With that in mind, here are some of the SEO mistakes you will want to avoid heading into 2022; otherwise, they could negatively impact your Google rank.
Your Content is not Good Quality
It’s a phrase you have probably been hearing over and over for a few years now, but as an internet marketing company, we know first hand that it is true! Content is King! If you are putting out irrelevant, poorly researched content, you are not just damaging your brand reputation; you are hindering your website’s ability to rank.
It is important to consistently put out high-quality content relevant to your brand and offer something of value to those reading it. It takes time to produce high-quality content, so don’t pressure yourself to put out content every day or even every week. As long as you publish new blog content consistently, quality matters more than quantity. You can always take the longer pieces of content and pull out key take-away points to create social media posts, infographics, and video content for social media.
Your Content is Not Optimised for Your Keywords
While we are on the topic of content, it is also essential that you take the time to optimize your content for the keywords that you want to target. This will help show search engines that your content is relevant to the search query entered. Be careful not to overstuff your content with keywords, though, as Google will recognize this, and your site can be penalized.
Your Website in Not Secured
As an internet marketing company, one of the first things we tell new clients is that they need to make sure that their website is secured. Google has revealed that sites secured with HTTPS are favored over HTTP sites in the search rankings.
Slow Page Speed Affects Your Rankings
Internet users have short attention spans, and if a website page takes too long to load, they will not wait around. The industry average for page loading is around 8.66 seconds, but the recommended speed that an internet marketing company will aim for is 3 seconds or less. Google has confirmed that page speed is one of the factors used to determine rank.
These are just a few of the SEO mistakes that could affect your website. Correcting these is an excellent place to start with your marketing plan for 2022.
To Your Best Online!
Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.