Content marketing is an essential part of any internet marketing strategy, it is how your message will be shared with potential customers. Truth and authenticity is the only way to build brand credibility, so the message your content marketing sends out needs to be true to your values. However, consistently coming up with good quality content that fits this brief can be challenging especially when it is also necessary to make sure the content also performs well with search engines.
The amount of content out there is increasing every day and that means that so is the competition! Content marketing needs more work than ever before in order to produce the most benefit. Let’s take a look at how to optimize content for maximum results!
Target the Right Keywords
It is essential for any contact marketing strategy to be built on the right foundation and that means carrying out keyword research. This will reveal which keywords relevant to your brand it is worth targeting. Think about the sort of searches your ideal customer will perform when looking for your product or service. When choosing keywords, take into consideration not only the search volume, but also the keyword difficulty. If there are many sites ranking for a keyword it means more competition which makes it more difficult for new content to rank.
Optimize Your Content for SEO
Another important step in any content marketing strategy is to optimize every piece of content for SEO purposes. SEO is something that is constantly evolving. It is no longer completely necessary to have keywords situated in places like the meta description, URL and meta title. However, it is still important to study the latest SEO practices and apply them to your content marketing efforts.
Make Your Content Shareable
When you have spent time, money and effort creating content, you will want as many people as possible to see it. That means it needs to be shareable. Take the time to optimize content so that social media platforms like Facebook, Twitter and LinkedIn know what to share. This includes choosing a featured image and adding a meta title and description that will serve as a hook to encourage social media users to click through and read the full article.
Always Consider the Readers
Something that many marketers forget when it comes to content marketing is that the most important optimization step is making sure it is optimized for readers. It is easy to focus so much on getting it right for the search engines that we can forget about making it easy to read for humans! Structure and readability are just as important in content marketing as SEO, so keep paragraphs short and use headings and bullet points to make content scannable.
To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®