It’s typical for most businesses to think that their product or service is for everyone. Sometimes that is the case, but more often than not, there is a specific group that will get the most value from what you offer. That group is called your niche. Having a niche-specific offering is not a bad thing, the only time it becomes a problem is when you’re either not aware of your niche or you are not actively reaching out to them.
This can get more complicated when you take the perspective of social media. Facebook has the most active users, but that doesn’t mean that it is the best or only platform for you to reach your niche. Imagine you sold bowling ball cleaner, sure you could set up a kiosk at the mall, but you’re going to have more luck at the bowling alley. Obviously, in that example, it’s clear where you should market. Unfortunately, it’s not always so clear online. Have no fear, we’re here to help!
Think Outside Your Social Box
Every social media site has a different user base, a different reason for connecting, and a different mode of communicating. A simple approach would be to create a presence on each platform and see where you get the most engagement. Remember, just because you don’t use a certain platform, it doesn’t mean that your audience won’t. There is also a lot of demographic information available online regarding who uses which platform more and why. By accessing that information you may be able to get a head start on locating your ideal social media site. Lastly, don’t forget to look for fringe social communities. Even social networks with smaller following might offer a unique connection to your ideal audience.
Capitalize On Available Tools
Most social networks have some sort of ad tool set up for businesses. Additionally, most of these ad tools are relatively inexpensive. Being able to target your audience through the available ad products can help you rapidly identify the value of a specific platform and get the ball rolling with your audience on that site.
Influence the Influencers
An influencer is an individual with a strong following on a social media site. Every site will have different influencers and influencers can vary depending on region and demographics as well. By connecting with influencers and having them promote you or your product for you, you can rapidly build trust in your brand with your audience. The key here is to make sure that you find the right influencers that your potential customers care about.
As it is with everything online, it’s going to take work. Do in-depth research to identify who your audience is and what platforms they prefer. Don’t be afraid to experiment and use the tools available to you. Lastly, word of mouth is still valuable online, so capture the attention of the right influencers and they will spread the word for you.
To Your Best Online!
Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.