Are you struggling to take your business to the next level? Cultivating a powerful online presence can work wonders for your brand. However, with so many different social platforms available, it can be challenging to know where to start, and that’s where using an internet marketing company comes into play!
The Importance of a Strong Online Presence
Like it or not, we are living in a digital world! In 2020, the way we do business changed drastically for everyone! Any internet marketing company will tell you that it was already necessary to use the internet to promote your business; however, in 2020, it became a basic necessity! When the global Coronavirus pandemic took hold, businesses across every industry were forced to cease face-to-face trading and turn to the internet in order to survive! Businesses that had never even had a website before were suddenly scrambling to set up e-commerce and make their mark on social media!
Now that the change has been made, there is no turning back. Consumers have grown used to the convenience of doing business online. According to the latest research by Pew Research Center, 7 out of 10 American consumers use social media. That suggests that your customers are there and you need to join them! An internet marketing company can help you develop a credible online presence that will stand out from your competitors. When you have established an online presence, you will quickly start to enjoy the benefits, which include:
- Targeting a larger audience
- Breaking geographical barriers
- The ability to serve your customers around the clock
- Build brand recognition
- Maintain a positive image
- Promote your products and services
- Build credibility
- Grow your business
Improving Your Online Presence
If you want to give your online presence a boost working with an internet marketing company is a great way to make sure you are taking care of everything you need to get more attention from your audience. However, here are some things you can do to improve your current position online.
1 – Get to Know Your Target Audience
One of the most important things you need to know when establishing your online presence is your target audience. What sort of people will benefit from and be interested in your products and services? Get down on paper who they are. What age range do they mainly fit into? What sort of income bracket? What interests them? Once you have a clear picture of the audience you want to reach, you can start looking at where they spend their time online. There is no point in spending time and money building up a TikTok account if your target market is over 50 since they only account for 10% of active users on the app! In this example, you may find that more of your audience is on Facebook, so it makes sense to focus more on that profile. It will take some research to find your audience online, but an experienced internet marketing company can help.
2 – Be Mindful of Mobile Users
Did you know more than 61% of Google search queries happen on a mobile device? That means if your online content is not easily accessible on a mobile device, you are alienating over half of your target audience. You must optimize your website for mobile browsers. In fact, since the introduction of ‘Mobile First Indexing’ by Google, websites with a mobile version are automatically ranked higher than those that don’t. Mobile optimization goes beyond just your website. You must also think about how the social media content you produce will display on a mobile screen.
3 – Make it More Personal
One of the things that sets online marketing apart from traditional marketing methods is that it allows you to be more personal in your approach. When you work on developing a strong online presence for your brand, you will give your audience a look at the people behind the brand. This can help you to build credibility and trust. You can personalize your approach and build relationships with the people who interact with your social media profiles. One of the best ways to do this is to focus on sharing content that is relevant to your niche rather than only ever talking about your brand. People are not interested in seeing a sales pitch every time they go online. However, if you can position yourself as a credible expert in your industry, consumers will think of you first when they need your product.
These are just some of the ways you can give your online presence a boost. Working with an internet marketing company to give your online presence some extra love and attention will introduce you to many other techniques to dominate your niche online.
To Your Best Online!
Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.