Anyone who has ever marketed a business online knows that social media marketing is a huge element of establishing a strong online presence. Some might even say that having great social media profiles is even more important than having a well thought out website! Is social media marketing really that powerful? Or is it mostly just hype? Let’s explore!
Social Media Can Improve Brand Awareness
The key benefit of social media marketing is that it is one of the easiest ways to increase brand visibility. Social media can be used in so many different ways including offering customer service, advertising, networking, and more! Even spending just a few hours a week on social media can increase brand visibility. A recent study by Texas Tech University found that brands that have an active presence on social media have more loyal customers. This is largely attributed to the fact that social media makes a brand seem more open and approachable and less like a faceless corporation.
Social Media Marketing is Cost-Effective
When it comes to online advertising, the budget is always going to be one of the most important factors. With social media marketing, it is often possible to create very cost-effective campaigns. After all, creating accounts is free on most social networks, and developing an in-house content strategy can be very affordable. The expense creeps in once you start to invest in paid advertising and sponsored content, but when this is done as part of an overall social media strategy, it can certainly offer a decent return on your investment.
Social Media Increases Consumer Engagement
One of the biggest benefits associated with social media marketing is that it allows businesses to create an online platform where it is easier for consumers to interact with them. We live in a society that is increasingly fast-paced, and people no longer take the time to phone a helpline or wait for an email to be answered. Instead, they are taking to social media for instant answers. Not only can social media be used to streamline customer service tasks, but it also offers the opportunity to open up a two-way dialogue with consumers to expand reach.
So, in conclusion, it is safe to say that social media marketing is definitely worth the hype! Any business that wants to succeed in online marketing needs to have a strong social media presence which not only raises awareness of their brand but which also offers consumers a platform to seek out support and to interact with the business.
To Your Best Online!
Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.