How Your Online Marketing Plan Can Tap into Instagram Engagement

Instagram is one social media platform that has immense potential as part of a powerful online marketing plan. However, it can only be valuable if when taking advantage of engagement with visual content. Another key to successfully using Instagram is posting the right content at the right time.

Creating a Posting Schedule

Instagram feeds tell the story of your brand and recent studies show Instagram posts offer 58 times more engagement per follower than Facebook does and 120 times more engagement than Twitter. With those stats, it is easy to see why this needs to be part of your online marketing plan. To use Instagram effectively, then you need some commitment. The best way to achieve this is by creating a posting schedule.

Start by scheduling a time for you to post to Instagram each day and another window of time where to log back on to interact with your post comments. You may even want to schedule two or three small slots per day for this purpose, as it will help you engage with the community. You can save time by prepping your posts for the entire week all at once. If you have pictures, captions, and hashtags ready to go, it helps you stick to a regular schedule. It also pays to have a small pool of ready to go posts available on your phone that you can use on occasions where you have nothing prepared.

When Posting on Instagram do so with Intent

Planning your content is a vital part of any online marketing plan. If you create a social media content calendar in advance, it makes for a well thought out content plan. Your posts should never be random. Be intentional about your shared photos, so the right, accurate message is heard/seen. 

Keep interacting and commenting on other people’s post as well to become an active member of the Instagram community.

Top Tips to Increase Instagram Engagement

Successfully incorporating Instagram into your online marketing plan extends beyond what is posted on the platform. Building a community within your comment section is crucial. 

Here are a few things that you can do to increase engagement on your Instagram account:

  • Check your comments regularly and delete spammy ones.
  • Take the time to check out relevant hashtags in your industry to find new people to follow and new hashtags to use.
  • Speaking of hashtags, be sure to use them for making an easy to follow path that helps people find you.
  • Where relevant, tag people in your photographs, so that you get their attention.
  • Make sure that your account is public and connect with new people.

To Your Best Online!

Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.
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