The type of content you share can make a huge difference for your business. Depending on your product, market, and audience, different content types will work better than others. One piece of content that every business should use are Infographics, and just like the name says, they are a combination of images and text. Not only is this a great way to convey your message, it’s very effective too.
Current research shows that Infographics are shared and liked 3 times more than all other content types. There’s a catch, though, Infographics are not as easy to put together as other content mediums. It can take a bit of work to ensure that you are collecting and presenting the right data to connect with your audience. In order to help clear the fog on this valuable piece of content, we’ve put together 8 steps to get your Infographic skills honed in.
1. Define Your Audience
Before you can conduct research for what information you will present, you have to determine who will be seeing this information. People with lactose intolerance won’t care about your new ice cream flavors or how much ice cream can improve your mood on a hot day. While that may be a silly example, it translates well across the board. The right information presented to the wrong audience will go nowhere. So, your first task is to define who your target audience is. Before you start any research on the data you will present ask yourself these questions:
- Who is searching for this topic? What is their demographic makeup?
- What are the emotions you want your audience to feel?
- What action do you want your audience to take after seeing your Infographic?
2. Keyword Analysis
Once you have determined your audience, you should have a better understanding of what approach you want to take. The next step to developing your Infographic is to discover what keywords to target for. For example, this article is targeting the term “Infographics” over the term “content”. While the term “content” might have a broader reach, the term “Infographics” has a more specific reach and the content within is designed to satisfy people specifically searching for that term. Of course, for an Infographic, you will have to define more than one term. To get started, think big to small, start with a broad topic and work down to specific terms. Make sure that you do backend research on the terms you have identified to ensure that engagement is still high.
3. Do A Broad Search For Data
Now it’s time to start talking about what data you will put into your Infographic. When you are looking for information, start with broad search terms and keep an open mind. It’s likely that you’ll already have an idea of what information you want to include, but if you begin with an open mind you might find some valuable pieces of information that you weren’t aware of. Begin by gaining a broad understanding of the topic and define the specific parts that will convey the most value to your audience.
4. Use The Right Sources
Fact-checking is easier than ever before, and social media is quick to punish people for citing incorrect data. Not only with this hurt your content, it can hurt your brand as well. When you have decided what information you will be including, do some additional research to ensure that it is accurate. Make sure that your data meets these three criteria:
5. Up-To-Date Data
Using accurate data is a must, but timeliness is just as important. Some research centers publish data a year or two behind, and that is okay to use, as long as it is the most up-to-date data in that field. Remember, if your content is outdated by the time you post it, then you have already lost all of its value.
6. Find Visual Data
Remember, you are making an Infographic, not a slideshow presentation. The most impactful Infographics have less than 400 words total, so look for data that can be easily visualized. Not only will this help your content be consumed better, but it will also make a more impactful emotional connection.
7. Don’t Forget Storytelling
Storytelling is an important part of Infographics, but it can be easily overlooked. Because this type of content is very data driven, many people overlook the need to craft the information into a concise storyline. Curating your information into a storyline format makes it easier to consume, helps your audience retain the information better, and is a more effective method to lead them toward a specific action. Before you make your Infographic, lay out all of your data and consider if your story makes sense, if not you may need to do some rearranging or you may need more data.
8. Choose A Headlining Fact
When every other piece is put together, you need to decide on your opener. Your opener should be one piece of data that connects strongly to your overall message but has the most shock value. Whether positive or negative, it needs to be a piece of information that will cultivate curiosity in your audience. Sometimes this data point is obvious and sometimes it will take some research, but your opening line can be the difference in the success of your Infographic.
Get To Snooping
Content success depends on many different factors, but engagement is always the goal. Infographics are a great way to provide value and generate terrific engagement. Hopefully, this list has cleared up some of your confusion on creating Infographics and you’re feeling ready to get started. While they may seem daunting at first, taken step by step you can create a powerful piece of content that is valuable, shareable, and reusable.
To Your Best Online!
Ingrid Griffin, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online®